Hosted by Ted Rogers



“3-2-1” was a popular British game show that first aired on ITV on March 29, 1978. The show ran for an impressive 10 years until its final episode on December 24, 1988. The host throughout its entire run was the charismatic and well-loved Ted Rogers.


“3-2-1” was a British creation, but its origins can be traced back to a Spanish game show called “Un, dos, tres… responda otra vez,” which means “One, Two, Three… Respond Again.” The Spanish version started in 1972, and “3-2-1” was adapted from this format. The British version, however, added its unique twists and became a distinctive show in its own right.

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The format of “3-2-1” was both entertaining and challenging. The show featured three couples as contestants, each representing a different color – red, blue, and green. The game was divided into three rounds. In each round, contestants had to answer questions or solve puzzles to accumulate points.

The highlight of “3-2-1” was the iconic moment at the end of each show when contestants had to choose between three prizes. The twist? One of the prizes was fantastic, while the other two were often hilariously terrible, leading to the catchphrase “What will you give up… for the prizes?”

3-2-1 by Ted Rogers

The final round involved a dusty bin, a character with a fitting name as it was a rubbish bin. Contestants had to avoid choosing the bin to win the star prize. If they failed and picked the bin, they left with that very bin, no matter how glittering the star prize was.

Legacy and Impact:

“3-2-1” left an indelible mark on British television and game show history. Its unique format, engaging gameplay, and Ted Rogers’ affable hosting style contributed to its long-lasting popularity. The show became a Saturday night staple, attracting a wide audience.

The concept of offering contestants a choice of prizes, one desirable and the others laughably undesirable, influenced other game shows that followed. The element of surprise and the humorous take on winning prizes made “3-2-1” stand out in the crowded landscape of game shows.

Additionally, “3-2-1” inspired adaptations and versions in other countries, demonstrating its international appeal. While the format might have originated in Spain, the British version’s success played a crucial role in establishing it as a global phenomenon.

In conclusion, “3-2-1” remains a fond memory for many who grew up watching it. Its entertaining mix of trivia, humor, and unexpected twists made it a beloved classic. The show’s impact is still felt in the world of game shows, and its legacy continues through the influence it had on subsequent programs.